Red Bank, NJ – October 30, 2024 – Throtle, healthcare’s only dedicated identity resolution provider, is pleased to announce its integration with Anoki, a leader in generative AI for Connected TVs (CTV). This collaboration brings unparalleled precision and transparency to healthcare marketing by enabling Anoki clients to leverage Throtle’s advanced onboarding and activation solutions to reach specific healthcare audiences across digital channels.

With growing pressure on healthcare brands to deliver highly relevant content while maintaining compliance with data privacy regulations, Throtle’s integration with Anoki offers an innovative way to enhance the accuracy and impact of advertiser’s campaigns. Throtle’s onboarding and activation solutions empower marketers to understand, segment, and target healthcare audiences with precision—without compromising the privacy and security of sensitive health data.

“As the healthcare industry increasingly moves toward digital engagement, accurate and privacy-compliant identity solutions are crucial,” said Chris Neuner, President of Throtle. “Our integration with Anoki provides healthcare advertisers the tools to connect with their audience in a more relevant and impactful way, while ensuring that privacy regulations are strictly adhered to.”

The integration of Throtle’s into Anoki’s healthcare-focused platform allows healthcare marketers to now optimize their media spend, improve audience reach, and drive better outcomes across various digital platforms.

"This strategic integration brings together Throtle's advanced identity resolution with our ContextIQ platform, giving healthcare marketers unprecedented precision in both audience targeting and contextual relevance,” said Anoki Co-Founder and CEO Raghu Kodige. “By leveraging AI to optimize both who sees an ad and when they see it, we're setting a new standard for effectiveness in healthcare CTV advertising."

This integration demonstrates both Throtle’s and Anoki’s commitment to innovation, data privacy, and improving the effectiveness of healthcare marketing campaigns.

About Anoki:

Anoki is a pioneering AI company revolutionizing the world of connected TV (CTV), from content discovery to advertising and engagement. Anoki empowers content partners, CTV platforms, and advertisers to connect with their target audiences with unparalleled precision for maximum impact. Our suite of innovative solutions - Live TVx (AI-enhanced native FAST service), ContextIQ (AI-powered contextual CTV advertising), and AdMagic (GenAI for video ad creation and personalization) - harnesses the power of cutting-edge AI to deliver hyper-personalized viewing experiences that seamlessly integrate high-quality content and contextually relevant and dynamically customized ads that resonate deeply with viewers. Learn more at anoki.ai.

About Throtle:

Throtle is a healthcare identity resolution company trusted by leading healthcare companies, brands, and agencies. Throtle helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached.

Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely.

Partner with Throtle to turn data into actionable audiences with identity-driven solutions and supercharge your marketing initiatives.