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E: thorsten.bl@capital.com
P: 030 62 91 92
There are typically two schools of thought when it comes to matching consumer identities — deterministic and probabilistic. Throtle believes in purely deterministic matching and at the individual level (of course, you can have household roll-up’s too).
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Data is everywhere. Every channel, device, click, and digital exchange produces data. In the last two years alone, the world produced 90 percent of all the data in existence today. Do the math, and that breaks down to approximately 2.5…
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Looking back at the advertising industry, even as little as five years ago, it’s easy to see how quickly the industry has been forced to focus on cross-device. In just two years’ time, the average number of connected devices per…
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Data drives the marketing industry. From a marketer’s perspective, data is time; data is money. Marketing dollars are trustingly thrown at data to build campaign strategies and targeted advertising across all marketing channels.
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Identity has become a fundamental component of the digital ecosystem. The more brands understand about their customers and what channels and devices they use, the more effectively they can connect with them.
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5 Reasons Why Brands Should Invest in a Deterministic Consumer Identity Graph A consumer identity graph is a vital tool for brands to have in their marketing arsenal. It allows brands to deliver relevant, personalized customer experiences by linking customer…
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When we read a good article, we like to promote it. And, with the recent article published by Analytics Center of Excellence entitled ‘The Growing Importance of Customer Identity Graphs’, we are doing just that. It stresses the importance of…
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When we look at how the advertising industry has changed over the last five years, it’s astounding to see how digital snuck up and rewrote the rules of engagement. Instead of making assumptions, digital forced advertisers to have a more…
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Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction happens on a laptop, tablet, smartphone or connected…
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In today’s digital age, information is only a click away. Social media platforms like Facebook and Instagram entice individuals to increasingly feel the need to share everything. Whether it’s political views, or the need to share you’re heading to the…
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At Throtle, we focus on deterministic matching and identity resolution, empowering brands with true individual-based marketing. Our data centric onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for our clients.
