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As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the…
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The trend continues for big brand advertisers to bring programmatic media buying in-house. While there’s much talk about why brands are going in-house, there is seemingly less discussion about the ingredients for successfully building the tech stack needed to operationalize.
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GDPR is a set of regulations designed to give individuals in the European Union (EU) more control over their personal data. It enforces strict new rules on controlling and processing personally identifiable information (PII). These regulations also extend the protection…
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There are typically two schools of thought when it comes to matching consumer identities — deterministic and probabilistic. Throtle believes in purely deterministic matching and at the individual level (of course, you can have household roll-up’s too).
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Data is everywhere. Every channel, device, click, and digital exchange produces data. In the last two years alone, the world produced 90 percent of all the data in existence today. Do the math, and that breaks down to approximately 2.5…
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Looking back at the advertising industry, even as little as five years ago, it’s easy to see how quickly the industry has been forced to focus on cross-device. In just two years’ time, the average number of connected devices per…
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Data drives the marketing industry. From a marketer’s perspective, data is time; data is money. Marketing dollars are trustingly thrown at data to build campaign strategies and targeted advertising across all marketing channels.
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Identity has become a fundamental component of the digital ecosystem. The more brands understand about their customers and what channels and devices they use, the more effectively they can connect with them.
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5 Reasons Why Brands Should Invest in a Deterministic Consumer Identity Graph A consumer identity graph is a vital tool for brands to have in their marketing arsenal. It allows brands to deliver relevant, personalized customer experiences by linking customer…
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When we read a good article, we like to promote it. And, with the recent article published by Analytics Center of Excellence entitled ‘The Growing Importance of Customer Identity Graphs’, we are doing just that. It stresses the importance of…
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