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When it comes to customer marketing, identity matters. If you can’t identify and know who your customers are, you can’t create personalized experiences or leverage multichannel customer engagement.
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As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the…
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Match rates are the metric used in onboarding to measure the quality of a marketer’s first-party data as compared to onboarders’ truth sets. Because these rates can vary from vendor to vendor, range from low to high, and are subject…
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The trend continues for big brand advertisers to bring programmatic media buying in-house. While there’s much talk about why brands are going in-house, there is seemingly less discussion about the ingredients for successfully building the tech stack needed to operationalize.
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GDPR is a set of regulations designed to give individuals in the European Union (EU) more control over their personal data. It enforces strict new rules on controlling and processing personally identifiable information (PII). These regulations also extend the protection…
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There are typically two schools of thought when it comes to matching consumer identities — deterministic and probabilistic. Throtle believes in purely deterministic matching and at the individual level (of course, you can have household roll-up’s too).
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Data is everywhere. Every channel, device, click, and digital exchange produces data. In the last two years alone, the world produced 90 percent of all the data in existence today. Do the math, and that breaks down to approximately 2.5…
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Looking back at the advertising industry, even as little as five years ago, it’s easy to see how quickly the industry has been forced to focus on cross-device. In just two years’ time, the average number of connected devices per…
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Data drives the marketing industry. From a marketer’s perspective, data is time; data is money. Marketing dollars are trustingly thrown at data to build campaign strategies and targeted advertising across all marketing channels.
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Identity has become a fundamental component of the digital ecosystem. The more brands understand about their customers and what channels and devices they use, the more effectively they can connect with them.
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