Social Measurement Challenge: Breaking Through
Social media advertising is an undeniable powerhouse, offering healthcare brands extensive reach and engagement. However, measuring the true impact of social campaigns remains a challenge. Advertisers face limitations due to walled gardens, lack of individual-level data, and difficulty proving ROI. These challenges make it nearly impossible to gain a holistic view of social media’s contribution to business outcomes.
At Throtle, we’re redefining social attribution to give brands clearer insights, better data, and real measurement beyond the walled garden restrictions.
The Three Biggest Challenges in Social Measurement
Walled Gardens: Data Stays Locked Away: Platforms like Facebook, Instagram, TikTok, and LinkedIn don’t allow direct access to user-level data. Advertisers must rely on platform-reported metrics, often leading to fragmented and siloed insights. Without full transparency, it’s difficult to connect social engagement to real business results.
No Individual-Level Data for Attribution: Most social platforms offer aggregated reporting, making it impossible to see how an ad influenced a specific consumer. This lack of granularity hinders accurate cross-channel measurement, forcing advertisers to rely on general trends rather than precise attribution.
Proving ROI is a Constant Struggle: Advertisers want to answer the critical question: “Did this social media campaign drive actual conversions?” Without proper attribution, it’s difficult to connect social impressions, clicks, and engagements to offline sales, website conversions, or other meaningful outcomes.
How Throtle Solves Social Attribution
Throtle’s social attribution bridges the gap between social engagement and real customer actions. By linking social interactions to an anonymized persistent identity, we help brands measure how their social campaigns influence real-world conversions.
Rather than relying solely on platform-reported metrics, Throtle connects social exposure to broader digital and offline interactions—offering a unified view of the customer journey.
Our attribution approach moves beyond vanity metrics like impressions and clicks. Throtle provides actual conversion insights—helping brands prove which social campaigns drive measurable business impact.
Unlock the Full Potential of Social Media Attribution
Social media marketing shouldn’t be a black box. With Throtle’s advanced attribution capabilities, brands can finally see the full picture of their social investments, ensuring data-driven decision-making and measurable impact.
Ready to take control of your social measurement? Contact us today to learn how Throtle can help!