Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.

What You Need to Know About Tokenization
Healthcare marketing involves handling a significant amount of sensitive patient information, including personal information, medical records, demographics, and health-related preferences. To safeguard this data from unauthorized access or breaches, tokenization anonymizes identifiable information (such as patient names, Social Security numbers, or medical record numbers) with randomly generated tokens.