Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
How Identity Fuels Programmatic Advertising in the Healthcare Marketing Space
Identity fuels programmatic advertising in healthcare, and when done right, it leads to better targeting, more personalized experiences, and ultimately, a healthier world for everyone.
The Critical Role of Identity Resolution in Powering Next Best Action Strategies
In today's hyper-connected digital landscape, healthcare marketers are increasingly focusing on delivering personalized experiences to their customers. One concept at the heart of personalized customer engagement is "Next Best Action" (NBA) — a strategy that leverages data analytics to determine the most appropriate action to take with a customer at any given moment.