Effective onboarding of third-party data has become a cornerstone for healthcare marketers. The process of organizing, enhancing, and activating data from various online and offline sources is crucial for creating personalized and impactful marketing campaigns.

Given the high demand for data-driven approaches, healthcare marketers are turning to sophisticated tools to gain deeper insights and deliver more targeted and personalized messages. One of the most powerful tools in this arsenal is the Healthcare Providers' Identity Graph.

In today's data-driven pharmaceutical and healthcare marketing landscape, the ability to accurately match and manage data across multiple channels is paramount. This capability hinges on a concept known as "match rates," a critical metric in identity resolution and data onboarding.

As healthcare marketers strive to reach larger audiences, it's tempting to choose identity providers who promise bigger numbers through scaled data. However, this approach often sacrifices accuracy, leading to less effective campaigns and wasted resources.

In an age where data is as valuable as currency, the ability for data companies to manage and manipulate this asset with agility and precision is crucial. This is especially pertinent in the healthcare industry, where the integrity and flexibility of data management systems directly impact privacy, and regulatory compliance.

Recently, Google announced a delay in phasing out third-party cookies, but make no mistake—the end of the traditional cookie lifecycle is inevitable. This shift prompts an urgent need for businesses and marketers to adapt to a cookieless world.

Throtle acknowledges Google’s recent announcement to delay the deprecation of third-party cookies in Chrome until early 2025. Originally scheduled for the second half of 2024, this extension provides additional time for the industry to adjust and innovate.

Today, digital advancements are intertwined with every facet of our daily lives. Given the dynamic, fast-changing environment, the healthcare industry stands at a crucial intersection of technology and patient care.

Understanding and adhering to privacy laws is essential when managing sensitive consumer data, but too often misconceptions influence data privacy strategies. These health data privacy myths can lead to noncompliance and missed opportunities.

There’s a reason why CTV advertising is getting so much attention in 2024: it provides a powerful advertising opportunity that has only increased in importance related to the demise of third-party cookies.

President Biden issued an Executive Order on Preventing Access to Americans’ Bulk Sensitive Personal Data and United States Government-Related Data by Countries of Concern, targeting transfers of bulk sensitive data to countries of concern. Under the Order, sensitive data is defined to include genomic data, biometric data, personal health data, geolocation data, financial data, and certain personal identifiers.

Healthcare marketing involves handling a significant amount of sensitive patient information, including personal information, medical records, demographics, and health-related preferences. To safeguard this data from unauthorized access or breaches, tokenization anonymizes identifiable information (such as patient names, Social Security numbers, or medical record numbers) with randomly generated tokens.