Solutions / Crosswalking

Simplifying data mapping and matching.

Throtle uses crosswalking to translate and connect different identifiers across disparate data sets. This approach streamlines data comparison by breaking down silos and closing online and offline data gaps. Read Crosswalking 101 to see why we call this technology the Rosetta Stone of data.

Bridging data gaps for comprehensive HCP and consumer profiles.

Crosswalking offers the best aspects of an identity graph, without the need for data licensing. It is a simplified, hands-off solution that harnesses the power of your owned data through:

Data comparison of offline-to-offline, offline-to-online, online-to-offline or online-to-online (cross-device) datasets.

Data mapping of healthcare providers (HCP) and consumers across multiple match inputs.

Data gap reduction that intersects offline transaction data with online activity to tie journeys together.

Data risk management via secure file transfer that minimizes exposure of sensitive data.

Crosswalking improves healthcare target marketing.

Crosswalking closes data gaps for a more accurate 360-degree view of your HCP and consumer profiles. With Throtle, you can:

  • Personalize each journey with relevant direct marketing offers

  • Combine your data with partners to connect and intersect distributed data

  • Analyze omnichannel campaign performance against online and offline data

  • Ensure private data sharing with controlled access for multiple partners

Unlock the power of accurate, privacy-first identity resolution.

Healthcare marketers trust Throtle for accurate healthcare audience identification. We are the ultimate identity partner for personalized marketing to healthcare professionals (HCPs) and consumers. Our identity solutions help healthcare marketers achieve their goals.