Simplify data mapping and matching with crosswalking.
Throtle uses crosswalking to translate and connect different identifiers across disparate data sets. This approach streamlines data comparison by breaking down silos and closing online and offline data gaps. Read Crosswalking 101 to see why we call this technology the Rosetta Stone of data.
Learn more about the Throtle Crosswalking Solution
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Your most cost-effective option.
Crosswalking offers the best aspects of an identity graph, without the need for data licensing. It is a simplified, hands-off solution that harnesses the power of your owned data through:
Data comparison of offline-to-offline, offline-to-online, online-to-offline or online-to-online (cross-device) datasets
Data mapping of healthcare providers (HCP) and consumers across multiple match inputs
Data gap reduction that intersects offline transaction data with online activity to tie journeys together
Data risk management via secure file transfer that minimizes exposure of sensitive data
Crosswalking improves healthcare target marketing.
Crosswalking closes data gaps for a more accurate 360-degree view of your HCP and consumer profiles. With Throtle, you can:
Personalize each journey with relevant direct marketing offers
Combine your data with partners to connect and intersect distributed data
Analyze omnichannel campaign performance against online and offline transaction data
Ensure private data sharing with controlled access for multiple partners