Philadelphia, PA and Red Bank, NJ – September 10, 2024 – Throtle, the leading provider of healthcare identity services, announces the launch of Ignition, healthcare's first and only identity platform. Powered by Throtle’s unparalleled identity graphs, Ignition offers healthcare marketers a revolutionary self-service tool to unify, manage, and activate data across various channels and devices, setting a new standard in healthcare marketing.

Ignition is designed specifically for the unique challenges of healthcare agencies, data providers and brands, offering an automated system that empowers marketers to run highly targeted campaigns and create personalized customer experiences. With a suite of advanced tools for data onboarding and activation, identity resolution, reporting, crosswalking, and data enrichment, Ignition ensures that healthcare marketers can achieve unparalleled precision in reaching and engaging their audiences.

Key benefits of Ignition include:

• Automation: Streamlined onboarding and measurement processes will empower all users, enhancing operational efficiency.

• Self-Service Capabilities: Agencies and brands will be able to independently access and manage data, optimizing their own strategies.

• Direct Customer Access: Data providers will connect their datasets directly with their customers and destinations to streamline audience delivery.

• High-Volume Activation Connections: Integration with multiple destinations allows for quick response to omnichannel marketing needs.

• Powered by the Throtle ID Graph: Ensures unparalleled accuracy and reach across healthcare provider and consumer audiences.

• Privacy and Security: Built with healthcare's stringent privacy requirements in mind, Ignition ensures that all data remains secure and compliant with industry regulations.

"Ignition is innovative and a game-changer, not just for Throtle, but for the entire healthcare marketing industry," said Paul Chachko, CEO of Throtle. "No one else in the market is offering what Ignition does—it is the first platform specifically built for healthcare identity resolution. We are redefining how healthcare marketers can connect with their audiences, providing a level of precision, security, and compliance that’s unmatched."

Early access to Ignition will be available in early 2025, offering healthcare marketers a first look at the platform’s innovative capabilities. To learn more about Ignition or to request early access, visit throtle.io/ignition

About Throtle

Throtle is a healthcare identity resolution company trusted by leading healthcare companies, brands, and agencies. Throtle helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached. Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely. Partner with Throtle to turn data into actionable audiences with identity-driven solutions and supercharge your marketing initiatives.