Red Bank, NJ – Throtle, healthcare’s only dedicated identity resolution provider, today announced its integration with JWP Connatix, an independent video technology and monetization platform that serves the entire media ecosystem. This strategic integration allows JWP Connatix to offer advertisers enhanced, privacy-safe, healthcare audience targeting capabilities by integrating Throtle’s state-of-the-art onboarding and activation solutions, optimizing video advertising performance across digital channels.

With the surge in demand for video content and the growing complexity of consumer data, advertisers need innovative solutions to reach their target audiences effectively. Throtle’s integration into JWP Connatix’s video platform provides brands and advertisers with accurate, real-time audience segmentation, allowing for more precise targeting of video ads.

“Video advertising continues to evolve, and the need for accurate, data-driven audience insights has never been greater,” said Terence Freeman, Senior Director of Data and Tech Partnerships at Throtle. “Our integration with JWP Connatix empowers advertisers to reach their ideal audiences with greater precision, resulting in more personalized and impactful video experiences. This integration is built around a shared commitment to driving performance while maintaining the highest standards of data privacy and compliance.”

JWP Connatix’s Data Intelligence Suite has the capability to power audience-first targeting, allowing advertisers to precisely pinpoint the video content audiences are watching and deliver relevant, engaging videos in a privacy-safe way. With Throtle’s integration, marketers will be able to engage healthcare audiences more effectively while knowing they are in compliance with the industry’s privacy laws.

“We’re excited to integrate Throtle’s advanced onboarding and activation capabilities into our platform,” said Jesse Fisher, Sr. Director, Head of Advertising Products at JWP Connatix. “This partnership enhances our ability to deliver personalized video advertising experiences to healthcare consumers, helping brands maximize their return on ad spend and achieve better performance metrics, all while safeguarding user privacy.”

The news comes on the heels of the JWP Connatix merger, announced earlier this month, as the two companies combined to create the industry’s most comprehensive independent video technology and monetization platform for broadcasters, publishers, and advertisers.