Red Bank, NJ – Throtle, healthcare’s only dedicated identity resolution provider, today announced a strategic integration with Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences. Through Nativo’s integration with Throtle, advertisers and publishers will be able to improve personalized content experiences for health care professionals and health consumers and simultaneously enable enhanced targeting, measurement and monetization.

Through this collaboration, advertisers on the Nativo platform will be able to resolve and activate audiences more effectively by integrating their own compliant first-party data with Throtle’s identity datasets. This will result in higher engagement, better performance metrics, and increased ROI on ad campaigns.

“We are excited to be integrated with Nativo,” said Paul Chachko, CEO of Throtle. “This collaboration allows advertisers to unlock the full potential of their data while improving the precision and effectiveness of their campaigns in a privacy-safe manner.”

“At Nativo, we are always looking for ways to help our clients achieve better results,” said Michael Bracco, Director of Health, Nativo. By integrating Throtle’s industry-leading identity graph data and activation solution, we are providing advertisers with a unique opportunity to target their most relevant healthcare audiences with precision and efficiency, all while maintaining the highest standards of privacy compliance. We strive to provide the most accurate and timely reporting to our clients, and this integration with Throtle allows us to further extend our capabilities specifically in the ever-expanding healthcare provider space.”

This collaboration underscores both Throtle’s and Nativo’s commitment to innovation and privacy in the rapidly evolving digital advertising landscape, offering advertisers a seamless solution to optimize their marketing efforts.