Red Bank, NJ – October 1, 2024 – Throtle, healthcare’s only dedicated identity resolution provider, today announced a strategic integration with Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences. Through Nativo’s integration with Throtle, advertisers and publishers will be able to improve personalized content experiences for health care professionals and health consumers and simultaneously enable enhanced targeting, measurement and monetization.

Through this collaboration, advertisers on the Nativo platform will be able to resolve and activate audiences more effectively by integrating their own compliant first-party data with Throtle’s identity datasets. This will result in higher engagement, better performance metrics, and increased ROI on ad campaigns.

“We are excited to be integrated with Nativo,” said Paul Chachko, CEO of Throtle. “This collaboration allows advertisers to unlock the full potential of their data while improving the precision and effectiveness of their campaigns in a privacy-safe manner.”

“At Nativo, we are always looking for ways to help our clients achieve better results,” said Michael Bracco, Director of Health, Nativo. “By integrating Throtle’s industry-leading identity graph data and activation solution, we are providing advertisers with a unique opportunity to target their most relevant healthcare audiences with precision and efficiency, all while maintaining the highest standards of privacy compliance. We strive to provide the most accurate and timely reporting to our clients, and this integration with Throtle allows us to further extend our capabilities specifically in the ever-expanding healthcare provider space.”

This collaboration underscores both Throtle’s and Nativo’s commitment to innovation and privacy in the rapidly evolving digital advertising landscape, offering advertisers a seamless solution to optimize their marketing efforts.

About Nativo:

At Nativo, we enable brands to transform their content into digital ad experiences that engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content-driven ad formats within trusted environments in a non-interruptive, fully integrated way. Our mission at Nativo is to solve the mid-funnel and drive consideration by making content-led advertising easy to execute, scale, and measure.

Founded by Justin Choi in 2010, Nativo is an NMSDC-certified Minority Business Enterprise that holds more than a dozen patents for its proprietary technology and works with more than 10,000 premium publisher websites around the globe. Learn more at www.nativo.com.