Connect online ads to offline events with conversion API.

Throtle continually expands our capabilities and partnerships, providing the most robust tools for building your omnichannel programs. Utilizing The Trade Desk’s (TTD) Conversion API can help measure online advertising impacts on offline events and transactions. It also streamlines the addition of new performance data into your systems for more transparency, deeper insights and better outcomes.

Learn more about the Throtle Offline API Solution

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Conversion data improves healthcare marketing.

Any Throtle customer that distributes data to The Trade Desk can use this server-side API for additional data reporting and measurement, including:

  • Powering your omnichannel healthcare marketing campaigns

  • Performing attribution analyses of conversion data

  • Gauging how your The Trade Desk campaigns are driving offline events

  • Sourcing additional data to improve ad spend

  • Applying offline data to personalize healthcare professional (HCP) and consumer experiences

 

The Throtle Conversion API process.

Our process makes it easy to understand and attribute your offline conversion data:

  1. Identify the data that you want to track such as transaction IDs, purchase amounts and purchase dates.

  2. Prepare a CSV or Excel file that houses your relevant offline conversion data for HCPs and consumers.

  3. Share the data with us via secure file transfer (SFTP) or a secure web portal. We will provide detailed instructions.

  4. Depend on our advanced ID resolution capabilities to match your offline conversion data with online impressions and clicks. When complete, we send the matched data to The Trade Desk for processing.

  5. Get accurate results from The Trade Desk with a detailed report of offline conversion data as attributed to your digital healthcare marketing campaigns.

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