Red Bank, NJ – Throtle, the healthcare industry’s dedicated identity provider, is pleased to announce its collaboration with Prognos Health, the leader in lab-based precision marketing solutions. Together, Throtle and Prognos Health are advancing the capabilities of Pinpoint HCP, a new lab data-driven solution designed to help pharmaceutical and healthcare organizations engage healthcare professionals (HCPs) with greater precision and efficiency.

This collaboration combines Prognos Health’s unparalleled lab data insights and clinical      expertise with Throtle’s advanced identity and audience activation solutions. By integrating these complementary strengths, the synergy empowers Pinpoint HCP to provide clients with a more accurate, scalable, and privacy-compliant way to engage with HCP audiences across digital platforms and social media channels.

Throtle supports Pinpoint HCP by enriching its ability to link crucial lab data into unified HCP profiles, enabling precise targeting and campaign execution. Together, Throtle and Prognos Health enable seamless audience activation across key platforms, ensuring marketing campaigns effectively reach HCPs where they are most engaged. 

Additionally, the collaboration enhances Pinpoint HCP with robust measurement capabilities. Throtle and Prognos Health will deliver detailed reporting on physician-level data (PLD), allowing clients to track campaign performance, optimize their programs, and inform future strategies. 

“This collaboration highlights the strength of combining Prognos Health’s lab-driven insights with Throtle’s identity resolution capabilities,” said Bob Brooks, SVP of Customer and Product Experience, Throtle. “Together, we’re helping healthcare marketers achieve deeper engagement with HCPs and drive better outcomes through data-driven, privacy-conscious solutions.”

Prognos Health’s SVP Strategy and Marketing, Patrick Aysseh, shared, “Pinpoint HCP represents a significant step forward in leveraging the timeliness and specificity of lab data for more highly targeted programmatic advertising. Throtle’s expertise in identity resolution and audience activation adds tremendous value, helping us deliver a solution that enables pharmaceutical companies to connect with HCPs in impactful, measurable ways.”