WHITEPAPER

Beyond HIPAA: Health Data Privacy Laws Challenge Healthcare Marketing Efforts

Advertising technology companies, pharma companies and their agencies face a difficult question: How do you achieve your marketing objectives in an increasingly complex regulatory environment?

New state data privacy laws are forcing marketers to rethink how they collect, use and share consumer health data. It’s about more than legal compliance. It’s about redefining marketing strategies to effectively use health data within new limitations.

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