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Google pushes back deadline for killing off tracking cookies until 2024
The latest delay is intended to allow more time for advertisers, publishers, and other members of the online ad industry to begin formal testing of the new cookieless technologies proposed in Google’s “Privacy Sandbox” initiative, those sources said.
Why Cookieless IDs Need Full Adoption and an Identity Layer
Identity is not a nice to have – it’s a must have. Providers are touting “cookieless” tracking capabilities as the next generation of “identity” by using authenticated hashed emails, but are they?