Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Crosswalking 101: What it is and why you should be utilizing it
Crosswalking is like the Rosetta Stone of data, allowing marketers and data owners to harness the power of a consumer identity graph without possessing one. It takes advantage of multiple individual and household level match keys present in an identity graph and maps the equivalent fields across various datasets.