As the healthcare industry continues to embrace digital transformation, marketers are seeking more ways to reach and engage with their audiences. With the rise of social media as a primary communication channel, healthcare marketers and advertisers are increasingly leveraging both 1st and 3rd party data to activate personalized, targeted advertising strategies.

In the evolving landscape of healthcare data management, the role of a data onboarder is often underestimated. A dedicated data onboarder is indispensable for ensuring data integrity, optimizing business strategies, and achieving superior results.

Effective onboarding of third-party data has become a cornerstone for healthcare marketers. The process of organizing, enhancing, and activating data from various online and offline sources is crucial for creating personalized and impactful marketing campaigns.

Re-onboarding ensures the most accurate view of a customer. Because consumer data is so dynamic, CRM databases are only up to date for a brief period of time. Once a customer changes their preference of brands, device, or even updates their email, what was once current information becomes dated and effectively incorrect.