Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Powering the Next Generation of Audience Targeting, Activation and Measurement
HealthVerity and Throtle recently hosted a webinar to discuss a solution that meets these challenges by giving unfettered access to the data you need, with greater transparency and flexibility. If you missed the webinar, here’s a recap.
Cookies Will Be Gone… Sooner Than You Think
Without cookies, you will need to utilize alternative IDs. Not just one, but many. And the identity resolution process connects multiple IDs together enabling a greater chance to identify each individual.
Where Omnichannel Strategy Meets Compliance in Healthcare Marketing
Omnichannel marketing holds significant promise for improving healthcare marketing and driving superior outcomes. But how can omnichannel live along with its compliance counterpart? Throtle has carefully crafted solutions to support the complex requirements of omnichannel strategy.
Top reasons you should be re-onboarding your data
Data onboarding is not a new topic. It has been a marketing concept that has been used by brands and companies that want to find and target customers in an online environment across multiple devices and channels.
How and why to embrace the future of advanced TV
With on-demand and streaming services churning out content to keep up with binge culture, advertisers are looking to shift budgets away from linear television and toward this accelerated streaming method. Brands know they can’t target consumers like they did back when there were only three major television networks.