Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Google's Reversal on Cookie Deprecation: What's Next?
This week, Google announced that it will abandon its plans to phase out third-party cookies. This announcement undoubtedly has significant implications for the industry.
Why Prep for Cookieless Despite the Google Delay
Recently, Google announced a delay in phasing out third-party cookies, but make no mistake—the end of the traditional cookie lifecycle is inevitable. This shift prompts an urgent need for businesses and marketers to adapt to a cookieless world.
Throtle’s Position on Google's Updated Timeline for the Deprecation of Third-Party Cookies in Chrome
Throtle acknowledges Google’s recent announcement to delay the deprecation of third-party cookies in Chrome until early 2025. Originally scheduled for the second half of 2024, this extension provides additional time for the industry to adjust and innovate.
Google Cookie Deprecation: What You Need to Know
Google released a new browser feature called Tracking Protection, which, when activated, will cut off a site’s access to third-party cookies. Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the year’s first notable step toward third-party cookie deprecation.
Cookies Will Be Gone… Sooner Than You Think
Without cookies, you will need to utilize alternative IDs. Not just one, but many. And the identity resolution process connects multiple IDs together enabling a greater chance to identify each individual.