A passion for digital marketing, data and technology.
OUR ROOTS ARE IN DATA
Early on, we were the data geeks. For more than 14 years, we lived and breathed data, compiling over 5.5 billion consumer, business, automotive, and digital records and triple checking each and every one for accuracy. The result of our efforts was a comprehensive database that provided valuable knowledge to thousands of firms and helped them strategize feats of marketing genius.
We are data masters with a clear perspective of the tech industry and what our next move should be. We knew we were poised to help marketers take their efforts to the next level using third party data to leverage their CRM files with online customers. And so, Throtle came to be.
At Throtle, we focus on individual deterministic matching, empowering brands with true individual-based marketing. Our data centric onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for our clients. Throtle exceeds with quality, pricing and a commitment to the client.
THE IMPORTANCE OF PRIVACY
Throtle is committed to the responsible use of personal information. Our cookies and device IDs are stripped of any personal identifiable information (PII). All onboarded CRM data is maintained within each client’s secure account and encrypted for additional privacy. Our policies are strict and our procedures thorough.
WHAT MOTIVATES US
Accuracy. Connectivity. Exceeding client expectations. We want to be the “go to” team for clients looking to leverage and expand their CRM data with precision and success.
We built Throtle Onboarding from the ground up for real-time data onboarding. Scaled for massive data volume and processing, Throtle was designed to integrate all of the components required for a full spectrum marketing effort.
We never did like the “one size fits all” approach. Maybe we knew too much from our data world experience. After all, customers want you to understand them and they don’t want to see another ad from a random brand selling them something they don’t want or need. With the data available today, customers no longer have to suffer through meaningless communication akin to junk mail on their monitor. We can do better people. We can deliver useful, relevant, helpful messages that improve lives. Or, at least drive better marketing results.