By leveraging zero-party data alongside robust identity practices, healthcare marketers can create more meaningful, relevant, and trust-driven interactions, ultimately leading to improved outcomes and stronger brand loyalty.

Identity fuels programmatic advertising in healthcare, and when done right, it leads to better targeting, more personalized experiences, and ultimately, a healthier world for everyone. 

HealthVerity and Throtle recently hosted a webinar to discuss a solution that meets these challenges by giving unfettered access to the data you need, with greater transparency and flexibility. If you missed the webinar, here’s a recap.

As the healthcare industry continues to embrace digital transformation, marketers are seeking more ways to reach and engage with their audiences. With the rise of social media as a primary communication channel, healthcare marketers and advertisers are increasingly leveraging both 1st and 3rd party data to activate personalized, targeted advertising strategies.

Mark Bard of DHC is joined by Chris Neuner from Throtle, a company specializing in identity resolution for healthcare. Throtle aims to unify various digital identifiers (like cookies and IP addresses) to create a comprehensive and privacy-compliant digital identity.

When communicating with healthcare audiences, the need for precision, personalization and meaningful engagement has never been more critical. At the forefront of the data revolution is identity resolution.

Selecting the right identity partner is crucial for healthcare marketers and brands aiming to enhance security, streamline user experiences, and comply with regulatory standards. Choosing an identity partner goes beyond basic credentials; it requires a thorough evaluation to ensure a perfect fit for your company's unique needs.

In the rapidly evolving healthcare industry, Throtle stands at the forefront of healthcare identity, offering unparalleled expertise and innovative solutions tailored to the unique challenges of this sector.

Accurately identifying and understanding your audience is paramount for effective marketing and engagement strategies. An identity resolution partner can bridge the gap by consolidating fragmented data into cohesive and actionable profiles. This checklist aims to guide you through the essential capabilities to look for in a potential partner.

This week, Google announced that it will abandon its plans to phase out third-party cookies. This announcement undoubtedly has significant implications for the industry.

In the evolving landscape of healthcare data management, the role of a data onboarder is often underestimated. A dedicated data onboarder is indispensable for ensuring data integrity, optimizing business strategies, and achieving superior results.

With the introduction of stringent data minimization regulations, organizations must adapt to ensure compliance while maintaining trust and transparency. These regulations aim to protect individual privacy by limiting the amount of personal data collected, stored, and processed.