In the rapidly evolving healthcare industry, Throtle stands at the forefront of healthcare identity, offering unparalleled expertise and innovative solutions tailored to the unique challenges of this sector.

Given the high demand for data-driven approaches, healthcare marketers are turning to sophisticated tools to gain deeper insights and deliver more targeted and personalized messages. One of the most powerful tools in this arsenal is the Healthcare Providers' Identity Graph.

Advertising plays a key role in bringing these two constituents together, but that begs the question: how can marketers target the right consumer with the right message in a fully privacy-compliant way?

The looming deprecation of the third-party tracking cookie has many CMOs and CDOs scrambling for solutions that will allow them to reach and engage their customers going forward. Consumer ID graphs are widely seen as a great solution for a number of reasons, but they do raise some challenges.

The latest delay is intended to allow more time for advertisers, publishers, and other members of the online ad industry to begin formal testing of the new cookieless technologies proposed in Google’s “Privacy Sandbox” initiative, those sources said.