In today's hyper-connected digital landscape, healthcare marketers are increasingly focusing on delivering personalized experiences to their customers. One concept at the heart of personalized customer engagement is "Next Best Action" (NBA) — a strategy that leverages data analytics to determine the most appropriate action to take with a customer at any given moment.

Successful compliance with increasingly strict and regularly changing data privacy laws requires effective consent management processes. Advertising technology companies, pharma companies and their agencies must obtain explicit consent to use protected sensitive information. Knowing what that entails can be challenging since additional new laws will come on the books in 2024 and beyond.

Google released a new browser feature called Tracking Protection, which, when activated, will cut off a site’s access to third-party cookies. Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the year’s first notable step toward third-party cookie deprecation.

In today's digital age where data is the lifeblood of industries and businesses, maintaining the highest standards of privacy and security is paramount, especially in the healthcare industry.

You’ve might not have ever seen a data pixel, but they’ve almost definitely been part of your online browsing before. Data pixels are essential when you’re thinking about campaign planning, targeting, and optimization.

In the evolving landscape of digital advertising, particularly in the healthcare space, staying ahead of the curve in terms of compliance and best practices is not just an advantage – it's a necessity.

As a forward-looking entity in the realm of data and privacy, Throtle is committed to ensuring our clients and partners stay informed about industry shifts and evolutions that could affect their operations. After the recent disclosure from Google in regard to IP Protection, Throtle provides perspective on the current status of the project.

Without cookies, you will need to utilize alternative IDs. Not just one, but many. And the identity resolution process connects multiple IDs together enabling a greater chance to identify each individual.

Omnichannel marketing holds significant promise for improving healthcare marketing and driving superior outcomes. But how can omnichannel live along with its compliance counterpart? Throtle has carefully crafted solutions to support the complex requirements of omnichannel strategy.

The Digital Pharma East event recently concluded, and for many professionals in the pharmaceutical marketing sector, it was nothing short of engaging. With its comprehensive discussions and seminars, attendees were offered a deep dive into current issues and advancements in the healthcare space.

This post aims to educate readers on the key steps involved in managing sensitive health data and why it’s crucial to have qualified data professionals overseeing the process.

The adtech industry is abuzz with the announcement of The Trade Desk’s new product, Kokai. It promises to revolutionize the world of digital advertising when it launches in July 2023.