January 21, 2021: Red Bank, NJ

Frameplay, a leading intrinsic in-game advertising company, is taking a step forward on privacy compliantly future proofing advertising identity solutions for the intrinsic in-game advertising space by partnering with Throtle, a leader in identity resolution, data onboarding, and emerging cookieless identities.

Frameplay’s in-game advertisement targeting capability is a contextual first approach that does not rely on cookies nor mobile IDs to provide the core of the intrinsic in-game player targeting capabilities. Frameplay’s contextual targeting uses the game’s data like game genre, game rating, the player’s age, and player gender, if provided, to target each player.

Throtle’s partnership with Frameplay allows brands and publishers to identify consumers (gamers) without using third-party cookies across channels and devices. Throtle’s data-centric identity and onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for clients. Frameplay and Throtle share a focus of data privacy and accuracy.

“We believe in the value of the intrinsic in-game advertising space, which is currently being under-served by the ad tech community. We’re excited to partner with Frameplay to deliver the right value to our shared advertising partners for the intrinsic in-game advertising space.” Paul Chachko, Founder and CEO Jonathon Troughton, CEO and Co-Founder Frameplay, “Throtle’s commitment to privacy, accuracy and futureproofing against the complexity of the fast-evolving ad technology industry provides Frameplay with extended capabilities advertisers and the newly emerging intrinsic in-game advertising ecosystem requires.”

Both Frameplay and Throtle are committed to collaborating with advertisers, publishers, and ad technology partners within the intrinsic in-game advertising ecosystem.‍

About Frameplay

Frameplay is a global intrinsic in-game advertising company headquartered in San Francisco, California with global sales and development offices and teams supporting NA, EMEA, LATAM and APAC. Frameplay truly enables game developers to place advertising easily and intrinsically within video game environments without interfering with or degrading the gameplay performance or experience.