April 3, 2024: Red Bank, NJ

RED BANK, NJ | April 3, 2024 – Throtle, a healthcare identity company, and Data360, a leading provider of targeted, online marketing solutions for the healthcare industry, are excited to announce a strategic alliance aimed at transforming healthcare marketing through advanced identity resolution technologies. Data360 will utilize Throtle's cutting-edge identity graph, which will enable the creation of a unique token that can be used universally across all significant digital marketing destinations, Demand-Side Platforms (DSPs), and social platforms.

Data360 will combine Throtle's expertise in accurate, privacy-first patient and healthcare provider data with their cutting-edge marketing strategies to offer unparalleled targeting capabilities for healthcare advertisers. By integrating Throtle's Identity Graph, Data360 will enhance its ability to deliver highly personalized, relevant messaging to healthcare audiences, improving patient engagement and health outcomes while ensuring the utmost respect for privacy and data security standards.

"Throtle is committed to advancing healthcare marketing by providing secure and precise identity solutions," said Chris Neuner, President of Throtle. "Providing Data360 leading identity solutions represents a significant milestone in our mission. By combining our technologies, we're not only enhancing the efficiency of healthcare marketing campaigns but also ensuring that patients and healthcare providers receive the most relevant information when it matters most."

James J. Miller, President & CEO, Data360, Inc., adds: “This collaboration underscores our dedication to innovation and our commitment to helping healthcare marketers better reach, target, and engage their HCP and Patient audiences effectively and compliantly with relevant messaging to improve outcomes for all.”

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About Throtle

Throtle is a healthcare identity resolution company trusted by leading healthcare companies, brands, and agencies. Throtle helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached.

Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely.

Partner with Throtle to turn data into actionable audiences with identity-driven solutions and supercharge your marketing initiatives.

About Data360

Committed to turning data into intelligence, Data360, Inc. provides solutions and services for healthcare marketers seeking broader and better access to physicians, HCPs, patients, and caregivers. Data360 delivers unequaled first-party data, proprietary technology extracting audience intent and behavior, and a focus on cost-effective and compliant ways to activate and engage healthcare audiences. Data360’s Fingerprint Intent Solutions help marketers prioritize Intent in their data strategy for optimal outcomes in audience targeting, activation, and engagement. Explore more at https://www.data360online.com/.